The Wake-Up Call
The Era of the "Link" is Over.
The Era of the "Answer" is Here.
Google’s market share has dipped below 90% for the first time in a decade. With AI Overviews, users aren’t clicking links anymore — they’re reading summaries. If your brand isn’t the source of that summary, you’re invisible.
15-30%
Drop in Organic Traffic
Non-optimized brands are losing up to a third of their search visibility to AI Overviews.
3x
Higher Ad Costs
Paid ads are becoming more expensive and less effective as AI reshapes the search landscape.
<90%
Google Market Share
For the first time in a decade, Google’s share has dipped below 90% as AI alternatives rise.